Find New Music Rights Owners to Work With:

This goal aims at expanding the company's roster of music rights holders for collaboration or licensing opportunities. It involves identifying and establishing relationships with new music publishers, artists, and other entities that own or control music rights. This might include attending industry conferences, conducting outreach through industry contacts, exploring new music platforms, and leveraging existing networks to discover potential partners who can provide valuable content or licensing opportunities.

Expand the US Network for Our EU Partners:

This goal is about building and enhancing connections between the organization’s European partners and key players in the US market. It involves creating opportunities for EU partners to engage with American businesses, media, or other relevant entities. Strategies might include organizing networking events, facilitating introductions, establishing strategic partnerships, and offering support in navigating the US market to foster collaboration and business growth on both sides of the Atlantic. 

Attract New Employees:

This goal focuses on recruiting talented individuals to join the organization. It involves developing and implementing strategies to appeal to potential candidates, such as enhancing the company's employer brand, showcasing career opportunities, and creating a positive and engaging recruitment experience. Effective methods might include targeted job postings, networking events, partnerships with educational institutions, and leveraging social media platforms to reach a wider audience.